Instagram automation for e-commerce brands

If your store does any Instagram marketing, you already know: viral posts create a flood of DMs asking "What size?", "Still available?", "Where is my order?". Manually answering them at 2am is not a scalable strategy. Innsty handles the repetitive 80% so your team can focus on the 20% that needs a human.

The e-commerce DM pattern

• "Is this still available?"
• "What sizes do you have?"
• "What's the price?"
• "Where's my order? My tracking shows #ABC123"
• "How do returns work?"
• Voice notes describing outfits or asking about fit

All of these follow predictable patterns. Most can be handled by keyword rules or AI with the right knowledge base.

What Innsty does for online stores

• Product question AI: Paste your product catalog into the knowledge base, AI answers availability, size, color, pricing.
• Return policy auto-reply: "return", "refund", "exchange" → send your policy PDF + text summary.
• Shipping info on demand: Customers asking about delivery times get instant accurate answers.
• Comment-to-sale funnels: "SHOP" comment → public reply + DM with direct product link and discount code.
• Order tracking redirect: AI detects tracking questions and redirects customers to your order lookup page (don’t expose order data via AI).

Starter setup for an e-commerce brand

Comment-to-DM (highest ROI)

• "SHOP" on product reels → public reply "Check your DMs ✨" + DM with direct product link + discount code
• "PRICE" → public reply "Sent!" + DM with product PDF catalog
• "LINK" → public reply "✨" + DM with the exact product URL

Keyword rules (DMs)

• "return", "refund", "exchange" → return policy PDF + text summary
• "shipping", "delivery" → shipping times text + link to shipping page
• "tracking", "where is my order" → link to order tracking page
• "discount", "code", "coupon" → current promo details

AI system prompt

You are a customer service assistant for [Store Name]. Answer questions about our products, pricing, sizes, materials, and return policy using the knowledge base. Be warm and helpful. For order-status questions, always direct to the order tracking link — never guess. For sizing, ask for the customer’s usual size and recommend based on the fit notes in the knowledge base.

Shopify / WooCommerce note

Innsty doesn’t have a native Shopify integration. Instead, paste your bestseller list and product info into the AI knowledge base. For most small and medium stores, this is enough — the AI handles 80% of questions without needing live product sync. For huge catalogs (10,000+ SKUs), a tool with native sync like Chatfuel may be more convenient.

Full e-commerce walkthrough

We have a complete tutorial with comment-to-sale funnels, return auto-replies, and AI prompts built specifically for online stores. Read the full e-commerce guide.