Is this safe for my Instagram account?

Yes. Innsty uses the official Instagram Graph API — the same API that Meta-approved tools like ManyChat use. Your account is not at risk of bans from using Innsty.

Can the AI handle questions about specific units?

Yes, as long as you paste the unit details (price, size, floor, payment plan) into the knowledge base. The AI will answer accurately based on what you provide. If it doesn’t know, you can instruct it to say a human will follow up.

Can I send brochures and PDFs as auto-replies?

Yes. Auto-reply rules support text, images, PDFs, audio, and video — up to 20 messages per trigger.

Do voice notes actually get transcribed correctly?

We use AssemblyAI for transcription, which handles most major languages (including Arabic, English, Spanish, French). Accuracy is high for clear audio.

Can I manage multiple agents on the same account?

Each Instagram account needs its own connection, but one Innsty dashboard can manage many Instagram accounts (so a brokerage with 10 agent handles can run them all from one login).

Instagram Automation for Real Estate Agents (2026)

Real estate leads come in at 11pm, on weekends, during viewings — whenever you can't answer. Instagram is where most buyers message first, and the agent who replies fastest almost always wins the lead. Here's how to automate the repetitive part without sounding robotic.

The real estate DM problem

Your typical Instagram DM from a property buyer looks like one of these:

"Price?" (posted under a listing reel)
"Still available?"
"Can you send the floor plan?"
"Payment plan?"
A voice note asking about a specific unit

You can answer all of these manually — or you can let Innsty reply in 3 seconds while you focus on the leads that actually book viewings.

What Innsty does for real estate agents

Keyword rules: When someone DMs "price", send your price list PDF plus a short text. When they DM "brochure", send the PDF catalog.
AI DM replies: For unique questions ("Do you have 2BR units in Dubai Marina under 2M?"), the AI answers from your knowledge base.
Voice transcription: Voice notes are transcribed automatically so the AI can understand them.
Comment-to-DM: When someone comments "INFO" under your reel, reply publicly and DM them the brochure privately.
Multi-account: If you run a brokerage with several agent handles, one dashboard covers all of them.

Example setup for a real estate agent

Here's a starter configuration that works well for most agents:

Keyword rules (DMs)

"price", "prices" → send price list PDF + text: "Here's our price list. Which unit size interests you?"
"brochure", "info", "details" → send full project brochure PDF
"floor plan", "plan", "layout" → send floor plan images
"viewing", "visit", "tour" → text: "I'd love to show you. What day works best next week?"

Comment-to-DM rules

Trigger "PRICE" on listing reels → public reply "Sending details now ✉️" + private DM with price PDF
Trigger "INFO" on tour reels → public reply "Just sent it!" + private DM with full brochure

AI system prompt (paste and customize)

You are a real estate assistant for [Your Agency Name] in [Your City]. You help buyers and renters with questions about our listings. Be concise, professional, and warm. Always ask one clarifying question (budget, unit size, or preferred area) before giving detailed info. For pricing, refer to the knowledge base. For viewings, ask what day works. Never invent details you don't have — if you don't know, say a human agent will follow up.

Results our real estate users report

3-second average response time on Instagram DMs
40-60% of inquiries resolved without human involvement
20-30% more qualified leads booked in the first month (because nobody falls through the cracks)
Zero missed after-hours inquiries

Want a deeper walkthrough?

We have a full step-by-step tutorial for Dubai real estate agents, with specific keyword rules, AI prompt examples, and comment-to-DM setups. Read the full real estate guide.

Instagram automation for real estate agents